Some of Central Otago's great wine-makers and marketers joined us for a discovery workshop, where we learned more about this relatively young wine-producing region and why it is the rising star of the wine industry. Insights from this workshop inspired the design of a contemporary and sophisticated brand identity for Central Otago Winegrowers to use across marketing platforms and events.

Collaboration, craft, intensity, juxtaposition, premium - these are some of the key constructs that inspired the art direction. The brand identity features a customised logomark and semi-serif font, a sophisticated mat black and white colour palette, striking patterns and textures, and high contrast photography.

The design and development of a new website promoting the region followed. This site was designed to engage people in the Central Otago wine story, and provide tools and information to wine tourists planning to explore the region. Throughout the site, interactions and animations enrich the experience and art direction.