USA based tea startup Rose Glow creates carefully blended, CBD infused drinking tea and bath tea products. These teas help women escape the stresses of everyday life and recharge their bodies and minds.
Rose Glow commissioned us to design the brand identity and product packaging for their range of CBD infused tea products.
The logo pays homage to the origins and vintage of the tea room that Rose Glow is fondly named after. As they say, old school is the new cool and this aesthetic gives the brand a friendly and familiar vibe that is differentiated from other products in the market.
We created a suite of illustrations - eye-catching compositions that are inspired by the all-natural ingredients found in each tea product. These illustrations make for a prominent and defining brand device that Rose Glow use across various brand touchpoints.
The illustrations feature prominently on the packaging solution we designed for Rose Glow products. We worked closely with Fallon, the founder of Rose Glow, on creating packaging that would have less environmental impact. The final solution - tubes made of recyclable paper, have also been designed to be reused.
The beautiful custom packaging is elegant, distinctive and eye-catching - designed with the purpose of bolstering visibility and sales in retail stores.
Every tube includes flower seed-paper inside along with planting instructions, with the hope that customers will raise flower beds to help bee and butterfly populations.